Zee Entertainment launches lifestyle channel Zest...

[sanjay kumar]

Zee Entertainment Enterprises has announced the launch of a lifestyle channel – Zee Zest.
The channel went on air on 1 October and has content from food, travel, lifestyle, home improvement, wellness, culture, and DIY. The channel also has international content with deals to bring in global shows. Amit Nair, business head, Zee Zest, said, “Zee Zest is the promise of a new tomorrow with taking charge of life and experiencing newer journeys and amazing stories. Our carefully curated international shows and India originals will be an escape from the regular, a path to your aspirations, a catalyst to UNLIMIT the horizon of your experiences.

The diverse content across sub-genres with a homegrown appeal will entertain, lead to discovery, and will liven up every moment of the viewer with the intent to 'UNLIMIT Life' itself. We hope to inspire our audiences to take up their own journeys of joy, creativity and breaking boundaries by adding Zest to their lives” Amit Shah, cluster head – North, West and premium channels, Zee Entertainment Enterprises, said, “Zee has always created strong curated brands that cater to the diverse entertainment needs of the consumer.

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We have been market leaders with our offerings, the pioneers in setting trends when it comes to content creation. Zee Zest’s unique proposition of offering an enhanced experience with a TV and digital presence ensures we engage with our viewers across all relevant touchpoints and are also able to provide more value to the advertisers with platform agnostic solutions. Zee Zest will capture the consumers’ mind space by offering the best of lifestyle content with shows that not only entertain but educate and add value to our viewers’ lives.” Zee Zest is available across all cable, DTH, and digital platforms. The channel will also be available on ZEEL’s digital and mobile entertainment platform, Zee5. Source: Campaign India