Antenna HD start on May 1st....

[sanjay kumar]

Antena HD (formerly Silver TV), a new ground station from the MWE Networks menu, has been included in the TVP Advertising Office offering. The broadcaster selected TVP to sell advertising time, sponsorships and non-standard promotions. The launch of the station is scheduled for May 1.

Antena HD is a new station created through a competition to develop an expired station license for ATM Entertainment. Thanks to the broadcast license for MUX 1, the station will have nationwide coverage.

The HD antenna, formerly known as Silver TV, is a response to the growing purchasing power of people over 50. It is a cinema and entertainment station with many educational and educational elements. Among the first announced program positions are iconic ones, such as "Fashion for Success", "Bonanza" or "Cabaret Madness". More titles will be announced in the coming days, including the station's own creations and branding.

- The choice of the TVP advertising office as a broker for the Antena HD channel was obvious to us - this is the only TV advertising office in Poland that takes into account an audience of 50+ for each advertising campaign. I am very pleased with the cooperation with the TVP advertising office and I am glad that thanks to stable advertising revenues, we can create a truly Polish and independent media group, which will soon be broadcasting a nationwide TV channel on MUX 1, ”said Michal Vinnytsky, owner. group of companies MWE Networks.

Antena HD is the 10th broadcaster station in the offer of the TVP Advertising Office. Until now Telewizja Polska was responsible for advertising sales and sponsorship at the following stations: Adventure, Home TV, Nuta.TV, Power TV, Gold TV, Top Kids, Top Kids JR, Biznes24 and Filmax. TVP and TV presenter Michal Vinnitski have been collaborating since 2019. Antena HD is the 26th station in TVP's offer and the 12th station in the brokerage portfolio.

- We are satisfied with the confidence of the sender and entrust the sale of the most important channel in the menu. For many years, we have discussed with the market the production of silver, its needs and purchasing power. The TV channel dedicated to this age group is part of the trend of creating media and solutions for an increasingly important group of people aged 50+. We also value the development of our partner. The presence of a terrestrial broadcasting license for MUX 1 will undoubtedly become the driving force behind the development of the entire group of channels broadcast by Michal Vinnitsky, - comments Evelina Chuba, TVP Advertising Office Director...