Channel rebrand for Bulgaria’s bTV..

[sanjay kumar]

Bulgaria’s bTV Media Group has rebranded its thematic channel bTV Lady,

Now named bTV Story, it operates under the motto “Emotions to share”.

Commenting on the relaunch, Ralf Bartolait, CEO of bTV Media Group, said: “We work to make our viewers happy. That’s why bTV Story is the modern extension of our efforts to create one place to offer a real variety of cinema and TV titles suitable for the whole family”.

Hristo Hadjitanev, program director of bTV Media Group, added: “Right from the start, bTV Story will capture the attention of viewers with premieres of some of the most popular productions worldwide from various genres and with favorite actors. The program includes some of the most anticipated series from Turkey, Latin America, Asia and Europe, and our movie offers include hit titles suitable for the whole family”.

The rebranded channel will retain bTV Lady’s position in the network of cable and satellite operators, and the change of graphic identity will come into effect at the end of the year.

bTV Media Group is part of PPF Group’s Central European Media Enterprises (CME). Its assets include six TV channels, namely bTV Action. bTV Comedy, bTV Lady (bTV Story) and Ring...