izzi deploys Android TV custom launcher from Mirada

[terry]

Mirada, a leading provider of cutting-edge products and services for Digital TV operators and broadcasters is delighted to announce the commercial launch of its Android TV Operator Tier with custom launcher for Mexican operator, izzi. This is one of the most relevant deployments of Android TV worldwide, resulting from a close collaboration between izzi, Google and Mirada.

This launch is the extension of izzi’s pay TV service from Linux set-top boxes, smartphones, tablets and laptops to highly sought-after Android TV hybrid set-top boxes, while maintaining the identity of izzi’s existing service and the unified management of the ecosystem. The service is based on Mirada’s Iris solution rather than Google’s generic UI such that izzi’s brand identity and the subscribers’ viewing experience remains the same. It also enriches the default Android TV experience with premium functionalities of Mirada’s Iris solutions.

Thanks to Mirada’s custom-made TV input service API, this is the first ever launch of Android TV for an Operator which uses hybrid DVB/OTT set-top boxes to provide a TV service on a big scale through their cable infrastructure. Android TV-based set-top boxes with Mirada’s software will be commercialised by izzi Telecom as a new premium product branded izzitv smart.

Through Mirada’s custom launcher for the Android TV Operator Tier, izzi ’s subscribers will be able to enjoy live and on-demand content with all the advanced features of Iris, in addition to the advantages that come with the Android environment, including access to Google Play Store and applications such as Netflix and YouTube and the built-in Chromecast. For this project, Mirada has partnered with Google for Android TV integration, Verimatrix for conditional access and new premium set-top box manufacturers, including Skyworth and ZTE.

Mirada is now the only known software provider to successfully integrate Android TV for all primary video delivery technologies.