ViacomCBS launches new kids division..

[sanjay kumar]

ViacomCBS International Studios (VIS), part of ViacomCBS Networks International (VCNI), is launching a new kids content division and has appointed Nickelodeon executive Nina Hahn to head it up.

Viacom says VIS Kids will allow for the expansion of the studio’s global kids content pipeline, broadening its kids content offering to include short and longform content that will be produced and sold to third parties, in addition to ViacomCBS brands and platforms.

From London, Hahn will continue in her current role as SVP of production & development at Nickelodeon International, while taking on the additional responsibilities as head of VIS Kids.

Hahn will report to Juan Acosta, president of ViacomCBS International Studios and ViacomCBS Networks Americas, while continuing to report to Jules Borkent, EVP of kids and family at VCNI.

“VIS has an existing footprint in the kids arena with successful series like Club 57 and Noobees, so we felt it’s time to launch our own kids division of ViacomCBS International Studios. Nina has been a driving force behind many of Nickelodeon’s groundbreaking and award-winning series across the globe, and I am confident she will build on VIS’ momentum at the helm of VIS Kids,” commented Acosta.

Hahn added: “I’m honoured to be heading up VIS Kids and plan to establish deep, diverse and inclusive roots in kids content. The launch of VIS Kids furthers our studio’s model of creating specialised divisions with central leadership, to ensure we can take full advantage of strategic opportunities that support VIS’ continued advancement...