Sky launches the ‘Sky Zero Footprint Fund’...

[sanjay kumar]

Sky has launched a £2 million campaign to accelerate and amplify positive environmental messages and behavioural change through the power of TV.

Established by Sky as part of its Sky Zero campaign to be net zero carbon by 2030, the Sky 0 Footprint Fund initiative will support brands that are committed to driving positive behavioural change and tangible impact towards a more sustainable future.

It will be open to media agencies, creative agencies and brands with the winning ideas selected by a panel of judges including advertising legend Sir John Hegarty, Su-Mei Thompson, CEO of the Media Trust, Juliet Davenport, CEO of Good Energy, Lindsey Clay CEO Thinkbox, Stephen Woodford, chair of the Advertising Association, Jo Combs, founder of AdGreen, Gideon Spanier, UK editor in chief of Campaign and Karen Blackett OBE Country Manager at WPP & GroupM UK CEO.

The panel also includes senior Sky representation from Debbie Klein, Sky’s Group Chief Marketing, Corporate Affairs and People Officer, Group Director of Bigger Picture, Fiona Ball and new Sky Media Managing Director Tim Pearson.

Tim Pearson, managing director of Sky Media, commented, “Using the power of TV we truly believe we can help transform attitudes and inspire real change. The Sky Zero Footprint Fund is designed to support businesses that want to foster positive change and protect our environment. We believe there is no better way to demonstrate this than through the scale, reach and storytelling capability of TV/Video advertising.”

Applications will be open from the 6th April until the 14th May, after which 10 brands will move forward to a live/virtual pitch with the judges. Each business is guaranteed at least £250,000 with the best and strongest execution securing £1 million for its campaign.