Eurosport UK-BT Sport merger completes..

[sanjay kumar]

Warner Bros. Discovery and BT Group have completed the transaction that brings together Eurosport UK with BT Sport.

Initially, the two broadcasters will retain their separate identities, before being brought together under a single brand in the future.

The 50:50 Joint Venture contains a portfolio that includes the Olympic Games, the Premier League, UEFA Champions League, UEFA Europa League, the Premier League, Premiership Rugby, MotoGP, UFC, Boxing, WWE, tennis Grand Slams, cycling Grand Tours and the winter sports World Cup season.

Marc Allera, Chairman of the JV and CEO BT’s Consumer division said: “As we enter our ninth season, today is day one of an exciting new chapter for BT Sport. I am extremely proud of the teams and the established brand and broadcaster that BT Sport has become, and I look forward to working with Warner Bros. Discovery to create an exciting new sport TV offering for the UK.”

While the brands will initially remain separate, over time they will merge as part of an overall entertainment offer that will include Discovery+.

Andrew Georgiou, board member of the JV and President and Managing Director, Warner Bros. Discovery Sports Europe, said: “Today marks the start of our journey to build a new sports destination for fans in the UK and Ireland. Combining BT Sport and Eurosport UK together with Warner Bros. Discovery’s world-class and growing entertainment offering will result in an exciting new proposition for consumers.

The JV’s Board of Directors is equally represented between appointees of British Telecommunications plc and Warner Bros. Discovery. The first Chairperson, nominated by each shareholder on a rotating basis, is Marc Allera, CEO BT’s Consumer division. Andrew Georgiou, President and Managing Director, Warner Bros. Discovery Sports Europe, is also a member of the board and will lead the business...